The Hilarious Way Warner Bros. Burned Carl's Jr Over Ready Player One

By  at October 25, 2019  , , ,  No comments

WATCH BOX OFFICE MOVIES FOR FREE


The Hilarious Way Warner Bros. Burned Carl's Jr Over Ready Player One

This week marks the release of Steven Spielberg's Ready Player One, a film that sees the director returning to the kind of adventure filmmaking that immortalized his career and established modern blockbuster filmmaking. This event has everyone looking back on the career of the legendary director, and Spielberg's name is everywhere at the moment. One company is trying to capitalize on all the Spielberg love in order to sell... hamburgers. Yes, fast food chain Carl's Jr. is paying tribute to the man himself by introducing SpielBurgers, though not if Warner Bros has anything to say about it. Take a look at Carl's Jr.'s initial pitch:

That's not bad. It teases something special and magical, complete with John Williams-esque music, before showing you a hamburger wearing VR goggles. How has no other company noticed this opening before? We should have been eating SpielBurgers for ages; a limited time culinary event, like the McRib or the Mulan Szechuan Sauce, coinciding with the release of each new Spielberg film. Perhaps Steven Spielberg is just particular about what amalgamation of salt and grease he slaps his name onto, although looking at some of the movies he's produced... Anyway, Warner Bros. was quick to put the kibosh on this burger campaign in a very 'matter of fact' fashion.

Aww, come on, Warner Bros., don't be such sticks in the mud. Nothing screams revolutionary technology and grand adventure quite like a tiny hamburger manufactured on a grand scale and sold to a demanding public. If anything, thanks to McDonald's Happy Meals, our pop culture has a longstanding history of intertwining with the fast food industry. Twitter is not a venue for de-escalation though, so this ratcheted up as the Carl's Jr. account asked for Steven Spielberg's contact info. Warner Bros. denied the request. At that point, Carl's Jr. responded in a way that tee'd up Warner Bros. perfectly to question the class of the fast food restaurant. Check it out:

Damn, burned almost as bad as those burgers! Questioning whether or not a company, whose commercials have featured half-naked women eating burgers, owns formal wear is brilliant. Still though, I think WB was going easy on Carl's Jr. Either that or it missed the opening. Personally, I would have gone for the jugular and remarked how, just like Ready Player One's OASIS, Carl's Jr.'s burgers almost look like the real thing. That's low-hanging fruit perhaps, but Carl's Jr. has a history of absurd and ridiculous marketing, so it should be able to laugh at itself. And it appears that Carl's Jr. may have had the last laugh anyways, as unlike most social media disputes, the fast food joint was ready to take it to the streets and put its burgers where its mouth is. Observe:

Staged? Almost certainly. But still, this is a fun little stunt. Personalizing each SpielBurger to represent one of the director's classic films, as well as Ready Player One, was a nice touch as well. A company's social media game has to be on point in today's market. Up until this point Wendy's has been the undisputed social media champ among fast food companies, but Carl's Jr. is clearly making a play for the crown. Ready Player One hits theaters on March 29. For all the latest in the ongoing fast food/movie industry wars, stay tuned to CinemaBlend.












Warner Brothers Album Discography, Part 7: BS-2900 to BS-3099 (1975-1977) By David Edwards, Patrice Eyries, and Mike Callahan Last update: June 25, 2004 We would appreciate any additions or corrections to this discography. Just send them to us via e-mail. Both Sides Now Publications is an information web page.


Original image: Ready Player One/Warner Brothers As IO9 noted way back in July of last year , the Carl's Jr. packaging was just one of many hidden Eater eggs in this teaser photo.
'Ready Player One' Reviews: What Are Critics Saying? | Observer


Image: Warner Bros. The film version of Ready Player One has some major advantages over the book. The exposition is just as bald, but once it's done, Spielberg can focus on the endless dynamism
Planet Doom Battle Scene | Ready Player One 2018 (1080p


Warner Bros. is excited to once again return to Comic-Con in San Diego this July. We'll have even more TV shows, new games and stars at The Con for the panels, signings and available for sampling.
Steven Spielberg's Ready Player One improves immensely on the


It looked as if Hollywood's most celebrated filmmaker was on his way to a third-straight flop with Warner Bros.' Ready Player One, based on the Ernest Cline bestseller of the same name.
'Ready Player One' Box Office: Warner Bros Film Earns $53


Richard Brody reviews Steven Spielberg's "Ready Player One," which stars Tye Sheridan and Mark Rylance and features a virtual-reality game built around eighties and nineties pop culture.
Warner Bros. TV - YouTube


Subscribe To The Hilarious Way Warner Bros. Burned Carl's Jr Over Ready Player One Updates The Hilarious Way Warner Bros. Burned Carl's Jr Over Ready Player One (@CarlsJr) March 27, 2018.
Conspiracy Theory: Carl's Jr. and Warner Bros. Are Pretending

The Hilarious Way Warner Bros. Burned Carl's Jr Over Ready


In China, "Ready Player One" debuted at No. 1 with $14 million on Friday for a 60% box office share, marking the third-highest Chinese debut for a Warner Bros. film. Estimates for Saturday
Warner Bros Wins Bidding War for Fanboys Screenwriter's Ready


-Movie Name: Ready Player One (2018) -Ready Player One DVD and Blu-ray release date is set for July 24, 2018 and available on Digital HD from Amazon Video and iTunes on July 3, 2018. -Ready Player
Warner Brothers Album Discography, Part 7 - bsnpubs.com


In one of the largest deals ever for a first time young adult fiction writer, Random House has won a bidding war for Fanboys/Thundercade screenwriter Ernie Cline's debut novel Ready Player One
Steven Spielberg's Oblivious, Chilling Pop-Culture Nostalgia

0 comments:

Post a Comment